7 Steps to Sell Your Boss on Social Media Marketing

With words like “tweet,” “blog” and “unfriend” entering our standard lexicon, there’s no question that social networking has a significant place on our contemporary culture. And it’s no surprise that many companies have been using social media online to connect and communicate with their customers online. But the benefits of social networking aren’t always immediately …

Social Investing: What Is It?

Social investing has received a lot of interest in recent years – especially following the financial crisis. Most people, however, are left wondering: What is social investing? Let’s answer this question. To understand what social investing is, we must first consider how traditional investors look at the world. In traditional investing, investors weigh investment decisions …

Social Listening: How Brands Can Benefit From Positive and Negative Comments

Have you ever listened to conversations without an invitation? “Eavesdroppers never hear any good of themselves” is an idiom many people are all too familiar with. Essentially this phrase means if you eavesdrop on conversations where people are talking about you, more times than not you may hear many unfavorable things spoken about you. When …